The Reason You're Reading This

By the time you start reading this sentence, you have already made up your mind. In fact, your brain only took ⅒ of a second to get an impression.

Getting the reader's attention is not easy at all. Because your company is not the only one that wants to attract attention. There are approx. 10,000 other advertising messages to which your customers are exposed daily. Obviously, nobody can take up this amount of messages. The result: advertising blindness.

The solution: direct news. In a world, in which advertisement is increasingly addressed to the broad mass, nothing attracts more attention than a personal message. It's therefore no coincidence that email marketing is currently experiencing a renaissance. Thanks to legal regulations that prevent the sending of unsolicited advertising and spam mails, today only those messages that really interest the recipients end up in their mailboxes. The newsletter is thus becoming the most important tool in the online marketing mix directly after the website. As such, its planning and design deserve special attention.

To make it all easier for you, we have now published our boilerplate project for emails on GitHub.

Some Examples

Internal Newsletter for TMF

Together with the TMF Group - a leading provider of business services - we have developed an internal newsletter that keeps their employees up to date in Germany, Austria & Switzerland.

Email Course from MindNode

We have shown MindNode's users how to use the app via an email course. Using crisp texts, clear graphics and short GIFs, we explained the features in a simple and playful way.

The Features

Easy to Learn

Templates should make the life of developers easier, not harder. That’s why our template can be developed and tested on several devices at the same time.

Saving Resources

Image size can be automatically optimized to save bandwidth and user time. All this happens without you even noticing it as part of the gulp task.

Delivery-Tool Independent

You use Mailchimp, Mailjet, the good old Outlook or nothing like that? Our template is designed in a way that it can be used independently of the respective newsletter management tool.

Clean Code

As in the household, the following also applies to coding: Small bugs can lead to great panic. Write clean MJML and HTML code using automatic validation via the built-in validation function.

Our Favorite Email Tools

For conception, text, design, testing as well as distribution and optimization, we have brought on board the best in their fields - with a toolbox of selected software, we build emails that inspire you in less than a tenth of a second.

• MindNode to collect, structure and develop ideas.
• Adobe XD for custom designs that are quick and easy to create.
• Grammarly To compose clear, mistake-free writing.
• Litmus to test even those clients you've never heard of.
• PutsMail allows you to test emails in real-time before sending them.
• HTML to Text Email Converter coz some really get plain-text emails.
• Mailchimp is the tool you should use instead of the carrier pigeon.
• Mailjet has more featueres than Mailchimp and servers in the EU.
• Really Good Emails Learn from the best.

But enough about us.
What are you working on right now?

Tell us what you think about our template and which cool projects you're working on right now. Tell us how you do email marketing and what we can do for you.